Behind the Curtain

Sierra College will have a new theatre production under its belt this fall 2024 with a performance of Romeo and Juliet, playing now through November third in the Dietrich theatre on the Rocklin campus. The play is directed by Scott Adams who has directed more than a dozen shows throughout his ten years as a Sierra College professor.

Continue Reading

Vintage Markets: Style & Sustainability

Vintage market

Sacramento – the “City of Trees” and the capital of California. The city is known for its historical sites like Old Town Sacramento, Sutter’s Fort, and the Railroad Museum, but few are aware of the hidden street culture that keeps citizens entertained and involved. Pop-up shop events, such as reselling markets, small business fairs, and food festivals occur most weekends and are considered the “it” thing to do by locals. The plethora of events remained separate until the idea of a “Vintage Market” evolved. Here’s what to know about their origin and how they function before heading out to your first one. 

Continue Reading

The Avi Loveall Show: Campus Couture

In this 5-minute video, students on the Rocklin, Sierra College campus describe their style choices to reporter, Aviana Loveall. Fashion is a nonverbal way for students to express themselves and present who they are on campus and to their peers. This video is the second in a series by Loveall. Special thanks to Sierra Theater student, Jacob Spingarn-Sanford, for camera work.

Aviana Loveall
Aviana Loveall is a Communication Studies major at Sierra College from Roseville. She plans to continue her passion for anchoring and producing when she transfers to Chico State in fall 2022. Her interest areas include fashion and pop culture news.
  Produced and Anchored by Aviana Loveall

The Avi Loveall Show: Style on the Street

Concert-goers talk outside to Aviana Loveall

In this 6:30 minute video, Aviana Loveall discusses Harry Styles fans’ fashion and interviews local fans at the Harry Styles, Love On Tour concert at the Golden 1 Center in Sacramento on Nov. 10, 2021. The video includes Instagram features of fans who attended the concert at other west coast locales as well as interviews conducted by Loveall with fans waiting in line for the concert in Sacramento. Fans discuss how Harry has inspired their style and how he has encouraged them to have confidence in creating unique outfits.

Editor’s Note: This video is the first show in a series on popular culture and fashion. Aviana Loveall wrote and scripted the show, conducted interviews on-ground and online, and recorded, edited, and produced the video. Loveall makes use of a green screen and applies video-journalism and webcasting techniques. Background music, “Know Myself,” by Patrick Patrikios, drawn from the 2021 YouTube Library. Camera assistance on site provided by Ethan Phipps.

Author photo, Aviana Loveall, smiling young woman with long wavy hair.
Aviana Loveall is a Communication Studies major at Sierra College from Roseville. Her interest areas include fashion and pop culture news.

Produced and Anchored by Aviana Loveall 

Sacramento Dance Company Takes the Stage

Dancers posed together

As COVID-19 persisted throughout the past two years, artists have struggled to share their work with others face-to-face. Having to resort to the Internet as a mechanism to share their work in a time where people could not gather, artists have had to drastically adapt to create their artistry live. Perhaps one of the groups that have had to adapt the most is the performing arts.

Continue Reading