In this 5:16 min. video, Nia Marin heads to the Roseville Galleria Mall to explore the implications of the massive consumer trend that is blind boxes.
In recent years, blind boxes, packaged toys that consumers buy without knowing what’s inside, have grown in popularity in American pop culture. Many wonder, “why do people buy Labubus?” Depending on who you ask, the cultural obsession can be labeled as over consumption and gambling, or can simply be described as harmless collecting. With consumer and retailer perspectives, Marin delves into the cultural impact of blind boxes and compares the view of a hobbyist collector to outside perceptions.
Reported and Produced by Nia Marin
